ABCNews.com—February 15, 2011
Marketing campaigns on TV and online hype the "new and improved products" directly to patients.
"Since patients are exposed to new products through direct-to-patient marketing, they assume these products have been time-tested and well-established," said Dr. Andrew Pearle, an orthopedic surgeon at Hospital for Special Surgery in New York City. "But often there is little clinical data to support the marketing claims."
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