Not Just for Grandma Anymore, Sols Aims to Make Orthotics Cool

New York Daily News—May 8, 2015

New York Daily News reporter Justin Rocket Silverman writes that Sols, a New York-based company, is creating hype around orthotics, the ultimate senior citizen accessory. 

Sols has created an ad campaign that emphasizes the excitement and trend of expanding orthotic use beyond the elderly population. 

Silverman also notes that physicians have suggested that some individuals do not need a "lifestyle brand" and its $175 custom orthotic when a $20 off-the-shelf pair at CVS may suffice. 

“I am a big fan of the use of orthotics in my patients who are getting shin splints and runner’s knee,” said Dr. Jordan Metzl, a sports medicine specialist at Hospital for Special Surgery in Manhattan. “But for most people, off-the-shelf brands are sufficient.”

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