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What is the next emerging or new-money sports sponsorship category?

SportsBusiness Journal—October 30, 2017

SportsBusiness Journal featured HSS chief of Sports Medicine service Bryan T. Kelly, MD in an article about HSS serving as UFC’s first official hospital.

"Successful care and treatment for UFC athletes will amplify HSS brand awareness as a premiere destination for orthopedic needs among UFC fans by leveraging in-octagon, in-arena and in broadcast assets," said Dr. Kelly.

Read the full article at sportsbusinessdaily.com [subscription required]. This article also appeared in the October 30, 2017 print issue.


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