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HSS Takes Patient Engagement, Marketing to a Whole New Level

FierceHealthcare—February 17, 2015

How do you find a rock-star physician who has a gentle bedside manner, fantastic surgical skills and great patient outcomes? Most patients rely on word of mouth and the recommendations of family and friends.

Hospital for Special Surgery (HSS) in New York, one of the top ranked hospitals for orthopedics and rheumatology in the country by U.S.News & World Report, has decided to make it easier for potential patients to read first-hand recommendations from other patients who have experienced a similar condition or injury.

The online forum, Back in the Game, launched earlier this month and already features more than 400 patient stories that patients can search by condition or treatment, doctor, patient name or location.

In an exclusive interview with FierceHealthcare, John Englehart, vice president and chief marketing officer for HSS, talks about the organization's patient engagement initiative--which snowballed into what he believes is the largest public online forum of orthopedic and rheumatological patient stories that currently exists.

Read the full story and Mr. Englehart's interview at FierceHealthcare.com.


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