Happtique Announces First Mobile App Prescribing Program for Healthcare

PharmaLive.com—May 9, 2012

Happtique, Inc., a mobile health application store and app management solution for providers, physicians, and the patients they serve, will launch a trial of mRx™, the first program to enable physicians to prescribe mHealth apps to patients. Grounded in the belief that increased physician-to-patient services will improve compliance and health outcomes, Happtique’s patent-pending technology will enable doctors across all specialties to prescribe apps to patients.

Participating prescribers will receive training and access to a subset of specialty-specific apps, enabling them to integrate appropriate apps into their patients’ treatment programs.

To build the trial prescribing catalog, Happtique will select 5-10 apps, both connected and non-connected, in each of the designated categories on both Android and iOS platforms.

“Mobile app prescribing will add an entirely new dimension to my ability to care for patients,” said Steven Magid, MD, a rheumatologist at New York-based Hospital for Special Surgery. “In this increasingly connected and mobile world, the use of Happtique’s mRx™ will improve doctor-patient communication, patient engagement, compliance, and ultimately patients’ health.”

“App prescribing will enhance the provider/patient connection and facilitate healthy behavior changes, potentially reducing costs for providers, payers, and patients,” said Happtique CEO Ben Chodor.