Yahoo! Finance—August 10, 2011
With this partnership, HSS will become the Official Hospital for The PGA's marquee events, including the PGA Championship, 2012 Ryder Cup, Senior PGA Championship and co-presenting sponsor of the PGA Winter Championships. HSS is the medical center of choice for many of New York's professional sports teams.
As sponsor of the Let's Move On Course! program, HSS will partner with The PGA of America to distribute 25,000 branded pedometers to spectators on-site, Aug. 8-14, at the 93rd PGA Championship. Let's Move On Course! encourages golf fans to walk the course, enjoy the health benefits it provides and keep track of their steps. Fitness experts advocate a daily regimen of 10,000 steps – equivalent to five miles or walking 18 holes of golf – to improve one's overall fitness and help control weight.
"The PGA of America and its member professionals could not be in better hands than with Hospital for Special Surgery," said PGA of America Chief Executive Officer Joe Steranka. "There is a reason HSS has upheld a lofty perch among the nation's top medical institutions. It comes from a commitment to excellence in sports medicine and healthcare. We are fortunate to have HSS as a partner to support our industry's efforts to proclaim the health and wellness benefits of exercise through golf."
"We are extremely excited about our relationship with The PGA of America," said Louis A. Shapiro, President and Chief Executive Officer, Hospital for Special Surgery. "This sponsorship, including the Let's Move On Course! program and initiatives with PGA of America members, allows us to highlight the shared commitment between our hospital and the PGA to advance the benefits of staying active through a healthy lifestyle."
"Let's Move On Course!" reflects The PGA of America's continual support of First Lady Michelle Obama's "Let's Move!" campaign, which attempts to combat childhood obesity by encouraging healthier food alternatives for children, as well as aiming to increase children's opportunities for physical activity. The Let's Move On Course! initiative began in 2010 at the PGA Championship, with the distribution of thousands of pedometers to juniors along with golfers of all ages to track their steps at the Season's Final Major.
This story originally appeared on Yahoo! Finance.
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Phyllis Fisher
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